Competitive Intelligence

Competitive Intelligence



ABIROCHAS contracted consulting services to incrementing Brazilian exports of dimension stones and the promotion of the industrial brand “Brasil Original Stones” in the USA and Middle East. Contracting of the service, characterized as “Competitive Intelligence”, is linked to the activities of the Apex-Brasil/ABIROCHAS Sector Project in effect for the 2017/2018 biennium.

Its developmental bases are in line with the objectives set forth by its Strategic Planning, signed in 2015 for the Sector Project regarding the internationalization process of Brazilian companies and the so-called “third export wave” of the stone industry, seeking to add value to the products traded and diversification of countries of destination of its exports.